{"id":431,"date":"2017-12-12T10:16:05","date_gmt":"2017-12-12T09:16:05","guid":{"rendered":"https:\/\/2018.rotterdam.wordcamp.org\/?page_id=431"},"modified":"2017-12-12T10:16:05","modified_gmt":"2017-12-12T09:16:05","slug":"speakers","status":"publish","type":"page","link":"https:\/\/rotterdam.wordcamp.org\/2019\/speakers\/","title":{"rendered":"Speakers"},"content":{"rendered":"<p style=\"text-align: center\">ENGLISH &#8211; <a href=\"\/sprekers\/\">NEDERLANDS<\/a><\/p>\n\n\t<div class=\"wcorg-speakers\">\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-mallory-van-achterberg\" class=\"wcorg-speaker wcorg-speaker-mallory-van-achterberg wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tMallory van Achterberg\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/205a4fb060f3b246a65cd693996e48e0aee789bb6cf78c344fc01ff6d09cb5ab?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/205a4fb060f3b246a65cd693996e48e0aee789bb6cf78c344fc01ff6d09cb5ab?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Designing with low-vision in mind<\/h2>\n\n\n\n<p>Deze talk geeft voorbeelden van slechtziendheid, hoe mensen kunnen beter zien op het web, en hoe visuele ontwerpen en website code het web beter kunnen maken voor slechtzienden.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-veerle-verbert-werner-huysmans\" class=\"wcorg-speaker wcorg-speaker-veerle-verbert-werner-huysmans wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tVeerle Verbert &amp; Werner Huysmans\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo avatar-default' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Maak een Gutenberg-compatibel thema <\/h2>\n\n\n\n<p>WordPress 5.0 is voor thema-bouwers een game changer. Wij gingen begin 2019 een eerste keer de uitdaging aan: een maatwerk WordPress website met Gutenberg als editor en op basis van aangeleverd design.<\/p>\n\n\n\n<p>In deze talk delen we onze ervaring: we geven quick wins voor hoe je een thema Gutenberg-ready kan maken en delen welke consequenties en mogelijkheden Gutenberg heeft voor maatwerk sites. (spoilers: Learn JS and\/or CSS Deeply &amp; re-educate your designers)<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-peter-van-grieken-luc-princen\" class=\"wcorg-speaker wcorg-speaker-peter-van-grieken-luc-princen wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tPeter van Grieken &amp; Luc Princen\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo avatar-default' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">How to design an award-winning WordPress website<\/h2>\n\n\n\n<p>Last year we won Best Site at the Automattic Design Awards. In this talk we go into the decisions we made throughout the project, both from a design as a development perspective.<\/p>\n\n\n\n<p>We take look at how we used Gutenberg on a large-scale website while ensuring usability and accessibility on the front end and how we collaborated as a designer and a developer.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-bernard-zijlstra\" class=\"wcorg-speaker wcorg-speaker-bernard-zijlstra wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tBernard Zijlstra\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2c193c6a0ec87517917396acd4c447dc179abef52c865e90c096a0bf883b6a07?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2c193c6a0ec87517917396acd4c447dc179abef52c865e90c096a0bf883b6a07?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Secure WordPress, step up your game with HTTP headers<\/h2>\n\n\n\n<p>WordPress has a very reasonable track record when it comes to security. Using well tested plugins and adding a security plugin like Wordfence, Sucuri or Bulletproof make up for a secure experience. Keeping up with updates for all software components and use two-factor authentication. Multiple best practice checklists published on the internet will tell you this.<\/p>\n\n\n\n<p>What is not very well known in the WordPress community are the diverse options the HTTP protocol has to improve security. The protocol we all use to communicate between webserver and browser. It can tell every visiting browser what resource to expect and what TLS encryption is required.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-yvette-sonneveld\" class=\"wcorg-speaker wcorg-speaker-yvette-sonneveld wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tYvette Sonneveld\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/8a32424739e3e7912ce8c9f8f7e8dacd04f80a2a3b05b5f78a18f3c46d766326?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/8a32424739e3e7912ce8c9f8f7e8dacd04f80a2a3b05b5f78a18f3c46d766326?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Content Planning \u2013 How To Beat Writers Block For Now And Forever<br><\/h2>\n\n\n\n<p>During this presentation, your audience members will:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Unlearn the 3 most common mistakes business owners make when trying to create content for their website<\/li><li>Discover what pillars of expertise are and how they help you avoid writers block<\/li><li>Start playing around with the Matrix Method and go home with at least month worth of content ideas<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-pieter-daalder\" class=\"wcorg-speaker wcorg-speaker-pieter-daalder wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tPieter Daalder\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c12b80cd3c027b8fe00e6dcee70c9ff3fa4c62cd593e05d6962a6abcf53a6b2f?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c12b80cd3c027b8fe00e6dcee70c9ff3fa4c62cd593e05d6962a6abcf53a6b2f?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Snelheid, speed, agility, acceleration, quickness&#8230; Wat wil je nu?<\/h2>\n\n\n\n<p>Optimalisatie, cloud, cache, CDN en nog veel meer. Als je je website wilt versnellen dan heb je deze termen ongetwijfeld langs zien komen. Heb je ze allemaal nodig? <\/p>\n\n\n\n<p>Bij het optimaliseren van websites worden vaak veel termen gebruikt die niet direct duidelijk maken of ze effectief zijn, of wat ze precies inhouden. Tijdens deze talk laat ik zien hoe je je website kunt versnellen, en vooral ook wat deze termen precies inhouden en wat ze voor je site kunnen doen.<br><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-sharon-lederer\" class=\"wcorg-speaker wcorg-speaker-sharon-lederer wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tSharon Lederer\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ee6794a336f1d4215ed3cdca0822e1d5894947f5da3284993a1fe3e1fbf6b91c?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/ee6794a336f1d4215ed3cdca0822e1d5894947f5da3284993a1fe3e1fbf6b91c?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">5 dingen die je w\u00e9l over je (potenti\u00eble) klant moet weten<\/h2>\n\n\n\n<p>Veel bedrijven gebruiken de buyer persona voor het ontwikkelen van een optimale marketing strategie. Voor veel grote bedrijven werkt dit prima, maar voor andere (kleine tot middelgrote) bedrijven eigenlijk helemaal niet. Tijdens mijn presentatie vertel ik je graag waarom ik nooit buyer persona&#8217;s maak en wat ik dan wel doe om de optimale klant beter te begrijpen. <\/p>\n\n\n\n<p>Geen gedetailleerde profielen, maar 5 dingen die je helpen om potenti\u00eble klanten sneller te overtuigen, het bereik van je bedrijf te vergroten en waardevolle content te cre\u00ebren voor je doelgroep. Natuurlijk deel ik ook hoe je deze cruciale informatie dan verzamelt. Dat wil je niet missen, toch?<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-hidde-de-vries\" class=\"wcorg-speaker wcorg-speaker-hidde-de-vries wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tHidde de Vries\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/081509249373a2c550bbf0f72325dcbdb66395f570ea779b9edc26287269df3f?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/081509249373a2c550bbf0f72325dcbdb66395f570ea779b9edc26287269df3f?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Six ways to make your site more accessible<\/h2>\n\n\n\n<p>The web is accessible by default, but it doesn\u2019t take a lot to produce inaccessible websites. In this talk, Hidde will show six aspects that can make a difference, to help you build sites that can be used by more people. From hiding content to focus management, these are some ways to get started on improving accessibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Hidde de Vries<\/h2>\n\n\n\n<p>Hidde is a front-end web developer. On <a rel=\"noreferrer noopener\" href=\"https:\/\/hiddedevries.nl\/en\/blog\" target=\"_blank\">his blog<\/a>&nbsp;he writes about HTML, CSS, JavaScript and accessibility. As a freelancer, he helps governments, organisations and companies with fast, scalable and accessible front-end solutions for their end users. His clients include Mozilla, Schiphol Airport, Nike, Nomensa, the Dutch government, Adobe and many more. He has a degree in philosophy, which he hardly makes use of. As a volunteer, he was previously involved with the Fronteers, the professional association and front-end conference in The Netherlands, organising meet-ups, workshops and conferences.<br><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-mike-rynart\" class=\"wcorg-speaker wcorg-speaker-mike-rynart wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tMike Rynart\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/34d63ee6b3fd5444e5d4c775962ef070b09fa2784be6cf520b1780918b9ddb3b?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/34d63ee6b3fd5444e5d4c775962ef070b09fa2784be6cf520b1780918b9ddb3b?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Get Fast and Stay Fast<\/h2>\n\n\n\n<p>A deep dive into WordPress performance enhancements with a resounding impact on organic traffic, content engagement, and conversions. Users are expecting more and more from the web experiences that they interact with, and want their sites to load instantly. <\/p>\n\n\n\n<p><br>In this talk, I&#8217;ll take you on a journey how to speed up your website using the tools available to you to measure, optimize and monitor your performance.<\/p>\n\n\n\n<p>Whether you\u2019re new to WordPress and curious how to make your website faster, or you\u2019re an advanced professional looking to speed up your clients\u2019 sites, this session is for you.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-olaf-lederer\" class=\"wcorg-speaker wcorg-speaker-olaf-lederer wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tOlaf Lederer\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/70164e83304b9ee8d49db3f1109be76c33603f732d2fe833287cb534cda1c871?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/70164e83304b9ee8d49db3f1109be76c33603f732d2fe833287cb534cda1c871?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Dit mag je niet vergeten wanneer je nieuwe website live gaat!<br><\/h2>\n\n\n\n<p>Tijdens het bouwen en testen van een nieuwe website ben je vooral gefocused op de functionaliteit en het uiterlijk van de nieuwe website. Op het moment dat de website of shop echt live gaat, worden er vaak belangrijke dingen over het hoofd gezien.<\/p>\n\n\n\n<p>Tijdens mijn presentatie zal ik de issues die regelmatig worden vergeten benoemen en vooral uitleggen waarom het zo belangrijk is dat deze issues niet mogen worden vergeten. Naast fouten i.v.m. SEO zijn het vooral kleine dingen die toch een grote impact hebben.<\/p>\n\n\n\n<p>Wil je in de toekomst een perfecte livegang voor je nieuwe WordPress website? Deze talk bestaat niet alleen uit eye-openers, maar biedt vooral ook informatie hoe je de issues het beste kan verhelpen.<br><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-paul-van-buuren\" class=\"wcorg-speaker wcorg-speaker-paul-van-buuren wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tPaul van Buuren\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/544ab73fc339680e9e079fd1c9e5fd35a86dcce38aa67f7d570cef1914ee9512?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/544ab73fc339680e9e079fd1c9e5fd35a86dcce38aa67f7d570cef1914ee9512?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Toegankelijk ontwerpen: van tekst tot pixel<\/h2>\n\n\n\n<p> Aan de hand van praktijkvoorbeelden van digitaleoverheid.nl en gebruikercentraal.nl legt Paul uit hoe je in elke fase van een ontwerpproces te maken hebt met toegankelijkheidsvragen. Niet alleen je HTML moet kloppen, ook je kleuren en je woorden. De keuzes die je in het begin maakt voor teksten hebben een bepalende invloed op het ontwerp. Soms is &#8220;Geen daden, maar woorden&#8221; beter.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-bas-van-der-lans\" class=\"wcorg-speaker wcorg-speaker-bas-van-der-lans wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tBas van der Lans\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/70af3ae806ada50d81fa04e29e88272512e9397f2d71297c505f80f5ef75df4d?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/70af3ae806ada50d81fa04e29e88272512e9397f2d71297c505f80f5ef75df4d?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">WordPress in het Blockchain tijdperk: een kijkje in 2030<\/h2>\n\n\n\n<p>Wat als we bedrijven en al het andere op planeet aarde kunnen runnen met de vriendelijkheid en de openheid van de WordPress community? WordPress heeft de CMS markt als veroverd. Waarom niet ook de rest van de wereld? In deze talk + Q&amp;A neemt Bas je mee op een reis naar een 100% Open Source wereld!<\/p>\n\n\n\n<p>Wat is de rol van WordPress in 2030? En als bedrijven fundamenteel veranderen, hoe ziet een WordPress agency er dan uit in 2030?<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-wieger-waardenburg\" class=\"wcorg-speaker wcorg-speaker-wieger-waardenburg wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tWieger Waardenburg\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2a9badfb62cc78cdd5ccd6e4210a0131fd861bdf48b2977a65515e399dab0946?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2a9badfb62cc78cdd5ccd6e4210a0131fd861bdf48b2977a65515e399dab0946?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Verkoop je boren of gaten? Een beetje meer marketing met je website<\/h2>\n\n\n\n<p>Vraag nooit meer &#8216;wat verkoop je&#8217;. Vraag voortaan: wat los je op? Een korte talk over marketing, waarin je wordt uitgedaagd om anders naar websites te kijken. Naar die van jezelf en die van je klanten.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-jesse-van-de-hulsbeek\" class=\"wcorg-speaker wcorg-speaker-jesse-van-de-hulsbeek wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tJesse van de Hulsbeek\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/7007fb5e2c44ff0747de20607989b323ac98fa5ca47f0a94dab471cc924b02f9?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/7007fb5e2c44ff0747de20607989b323ac98fa5ca47f0a94dab471cc924b02f9?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Hoe houd je je online publiek betrokken? Lessen uit onderwijskunde en cognitieve psychologie<\/h2>\n\n\n\n<p>Of je gebruikers nu je pagina\u2019s lezen, je product gebruiken, of door je website navigeren: er is \u00e9\u00e9n gouden regel. Wat je maakt moet helder en begrijpelijk zijn voor je publiek. Dit klinkt simpel, maar blijkt in de praktijk verrassend lastig. Gebruikers worden afgeleid. Haken af op moeilijke woorden of vakjargon. Raken gefrustreerd door functionaliteiten die niet intu\u00eftief zijn. En geven het op. Vaak heeft dit te maken met de manier waarop mensen omgaan met nieuwe informatie.<\/p>\n\n\n\n<p>In deze presentatie laat ik zien hoe we leren en informatie verwerken, zodat jij het gat tussen jou en je gebruikers kunt dichten. We bekijken wat wij bij Yoast hebben gedaan om onze producten duidelijker en bruikbaarder te maken. En je krijgt veel praktische tips die je meteen op je eigen site of product kunt toepassen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Over Jesse van de Hulsbeek<\/h2>\n\n\n\n<p>Jesse van de Hulsbeek is Academy lead bij Yoast. De Yoast SEO plugin helpt meer dan 9 miljoen mensen om hun pagina hoog in de zoekmachines te laten ranken. Yoast Academy is Yoast\u2019s online SEO-cursusplatform. Als ex-docent met een master in educatie en communicatie is Jesse verantwoordelijk voor het cre\u00ebren van een omgeving waarin Yoast Academy-studenten optimaal kunnen leren. Hij is gespecialiseerd in evidence-based e-learning en content SEO.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-manuela-van-prooijen\" class=\"wcorg-speaker wcorg-speaker-manuela-van-prooijen wcorg-track-discozaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tManuela Van Prooijen\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/891021ead249dc011e4838124e340f708b350db879ff5384fb1371a2932d0c5a?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/891021ead249dc011e4838124e340f708b350db879ff5384fb1371a2932d0c5a?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Business survival skills for dumbasses (like me) <\/h2>\n\n\n\n<p>We all look at ultimate survival shows from the comforts of our couch. Relieved we sigh that we probably will never be in such life-threatening situations. That&#8217;s what I thought&#8230; big mistake&#8230;.. Until a few years ago, when I (the ultimate survival dumbass at that time) had several close encounters with death during an ill-prepared trip to the backcountry of Alaska. After that I decided to never be such dumbass again. So I started acquiring bushcraft\/survival skills and a survivalist mindset. Strangely enough, I soon discovered that the skills and mindset I developed could be directly implemented into my business and marketing. In this talk I will share 10 business insights I learned from survival and bushcraft training. Nothing hardcore or very complicated&#8230; You will be surprised how easy those tactics are to implement in your daily business routines. Also I will share my biggest dumbass actions (for you the fun part)&#8230;. And how I prevent those from happening in the future&#8230;. Survival as a business tactic! Join this talk if you want to draw outside the lines in your WordPress business&#8230;<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-jules-ernst\" class=\"wcorg-speaker wcorg-speaker-jules-ernst wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tJules Ernst\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2a9777071ffff8de1b90cb32d982cea7638a485827fbd1fa0c7ec4cdd135e4f5?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2a9777071ffff8de1b90cb32d982cea7638a485827fbd1fa0c7ec4cdd135e4f5?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">De toegankelijkheidsquiz<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-sergey-biryukov\" class=\"wcorg-speaker wcorg-speaker-sergey-biryukov wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tSergey Biryukov\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/f177e770b035389ec065534539ac16c73c5e4bf2b41ece68336c7119f0b9c6f5?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/f177e770b035389ec065534539ac16c73c5e4bf2b41ece68336c7119f0b9c6f5?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Being Productive While Working Remotely<\/h2>\n\n\n\n<p>Tips and tricks from my experience of working remotely for 12+ years.<\/p>\n\n\n\n<p>Remote work, when fostered the right way, can be an ideal setup for many modern employees.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<!-- Organizers note: The id attribute is deprecated and only remains for backwards compatibility, please use the corresponding class to target individual speakers -->\n\t\t\t<div id=\"wcorg-speaker-raffaella-isidori\" class=\"wcorg-speaker wcorg-speaker-raffaella-isidori wcorg-track-balzaal\">\n\t\t\t\t<h2>\n\t\t\t\t\t\n\t\t\t\t\t\tRaffaella Isidori\n\t\t\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-speaker-description\">\n\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c8e3520caeee54be484dd2e97dc663e6bd7122839a065ba206e6bee3cd0f25c1?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c8e3520caeee54be484dd2e97dc663e6bd7122839a065ba206e6bee3cd0f25c1?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t\n<h2 class=\"wp-block-heading\">From &#8220;it&#8217;s mine&#8221; to &#8220;it&#8217;s me&#8221;: how the concept of branding has evolved over the last 50.000 years <\/h2>\n\n\n\n<p>The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by the Internet and Social Media, today \u201cwe are all brands\u201d and as such, we all need to be aware of how a brand is best managed. <br>This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. It covers 3 aspects of the branding practice: clarification on terminology, a historical overview to frame the culture, and a \u201cbranding recipe\u201d section to highlight the process and the key aspects of quality branding.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>ENGLISH &#8211; NEDERLANDS<\/p>\n","protected":false},"author":117986,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-431","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PapmbE-6X","_links":{"self":[{"href":"https:\/\/rotterdam.wordcamp.org\/2019\/wp-json\/wp\/v2\/pages\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rotterdam.wordcamp.org\/2019\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rotterdam.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rotterdam.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/117986"}],"replies":[{"embeddable":true,"href":"https:\/\/rotterdam.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":0,"href":"https:\/\/rotterdam.wordcamp.org\/2019\/wp-json\/wp\/v2\/pages\/431\/revisions"}],"wp:attachment":[{"href":"https:\/\/rotterdam.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}